CASE STUDY

Stadium

Stadium is a full-service production company that creates great content for the biggest brands in the world, such as Nike, Adidas, Saint Laurent, Samsung, Vogue, and many more.

CHALLENGE
The new website has to be more approachable, solve more problems, have premium typography, balance masculinity, and expand and highlight capabilities. Showcase Stadium’s projects in a more appealing manner and tell the company’s story better.
OUTCOME
Brand new website with superior design, premium colors and typography. Now it looks and feels more like a creative agency, not just like a production company.
SCOPE

Web Design

Web Development

UX Sessions

TOOLS

Pen & Paper

Figma

Webflow

DURATION
10 weeks

Process

Business Strategy Call
It all started with a 30-minute call, where the CEO of Stadium, Samy Mosher, shared his business strategy with me. It helped me to gain more knowledge about Stadium’s direction, understand its positioning and company values.
Discovery Session

During this phase, we talked more about Samy’s goals for the website, discussed what problems we need to solve. In addition to this, Samy shared his vision on how these problems could be solved.

Outcomes of this step: clear goals, a proposed solution from the client, and raw pages sketches.

RESEARCH
At this stage, I was ready to do my own research, investigate industry leaders, and their design choices.
WIREFRAMES
Once I got all the materials from the Stadium team (such as website copy, images, videos, etc.) I started creating wireframes.
DESIGN SPRINTS
Quickly enough, wireframes turned into the actual design. We had a few attempts before we were happy with the typography and colors.
DEVELOPMENT
We moved to the development phase at that point when we understood that we don’t want to change anything in design and were super excited to bring it all to life :). We went with Webflow because this tool is super flexible and it was exactly what we needed.
NEXT PROJECT

Let’s work
together

My status:
Busy, yet opened to discussions